Supported living
Practical, day-to-day help in your own home so you can build independence with reliable support nearby.
A place where you feel at home and heard.
Helping adults in Keighley live with independence, dignity and personal choice through support shaped around their lives.
Our supported living services
Personalised plans
Support centred on your goals, routines and preferences, with space to adapt as your needs change.
Community connection
A locally rooted service that helps you stay connected with people, places and opportunities nearby.
Who we are
A brief introduction to MSA.
A short overview of who we are and what we do — the support we provide and how we help people live more independently.
Our approach
Independence at your own pace.
We believe support should be present when it is needed and step back when it is not. Our team works alongside each person to build a life shaped by their own aspirations.
- Choices and goals guide each support plan
- Local relationships help people feel part of their community
- Families and professionals are welcomed into clear conversations
Everyday support
Practical help for a fuller, more independent life.
Every support plan is personal. It can bring together the everyday tasks, relationships and opportunities that matter most to each person.
Personal care
Respectful assistance with bathing, dressing and grooming, shaped around personal preferences.
Meals and nutrition
Support with planning and preparing nutritious meals that suit individual routines and tastes.
Medication support
Reliable help with managing medication, including ordering and maintaining supplies.
Transport and activities
Practical support to travel safely, attend appointments and take part in meaningful activities.
A well-kept home
Help with everyday household tasks, including cleaning, laundry and keeping a comfortable space.
Companionship
Skilled, compassionate staff offering encouragement, emotional support and a familiar presence.
How support starts
Five straightforward steps, with no pressure at any point.
You can pause, stop or change the plan whenever you like. Most people begin with nothing more than a conversation.
Step 1
Get in touch
Tell us who you are and what kind of support you have in mind. We arrange a relaxed chat by phone, video or at our Keighley office.
Step 2
A conversation and a visit
We take time to understand goals, routines and health, and the setting that would suit. Family members and professionals are welcome to join.
Step 3
Your support plan
Together we agree what support looks like — the hours, the everyday tasks, the goals, and the accommodation that works.
Step 4
Moving in
Practical help to settle: benefits applications, registering with doctors and dentists, building routines and local connections.
Step 5
Reviews and adjustments
Support is checked regularly and adapted as needs change, with feedback from the people we support shaping how we work.
What guides us
Our vision, mission and values.
These are the principles behind every support plan, every conversation and every decision at MSA.
Our vision
To empower people to live independently, achieve their goals and be valued members of their community.
Our mission
To provide safe, person-centred, high-quality support that promotes choice, dignity, wellbeing and independence.
Our values
Kindness
We treat everyone with warmth, empathy and consideration.
Compassion
We care deeply and are always mindful of the individual needs of others.
Respect
We value every individual and treat everyone with dignity and respect.
Choice and control
We promote independence and support people to make their own choices.
Independence
We encourage and empower people to live as independently as possible.
Honesty
We are open, transparent and truthful in all that we do.
Inclusion
We celebrate diversity and create a welcoming and inclusive environment for all.
Empowerment
We support people to build confidence, develop skills and achieve their goals.
We are committed to making a positive difference in the lives of the people we support and in the communities we are part of.
Our philosophy
A haven of hope, built around choice.
MSA believes everyone deserves the opportunity to live a fulfilling life. Support is designed to create a safe environment where people can pursue goals, develop confidence and remain part of their community.
Supported living for you
From moving in to moving forward.
MSA supports individuals and families seeking safe, secure and cost-conscious accommodation. The team develops an individual plan for each tenant, helping the move go smoothly and supporting integration into their new community.
That may include benefits applications, registering with doctors and dentists, building an active routine, or taking steps towards employment.
Care Quality CommissionRated GoodReport published 20 July 2026Read the report The story behind MSA
A personal journey into care.
“I know first-hand how difficult it can be to go through a tough time. I also know that, with the right support and guidance, it is possible to come through stronger and more resilient.”
After experiencing a major turning point in his own life, founder S Alom discovered a passion for supporting vulnerable people with needs. His work in care reinforced the value of listening, encouragement and being present when someone feels vulnerable. MSA Supported Living grew from that commitment to helping others find hope, possibility and their own path forward.
Frequently asked questions
Clear answers, without the jargon.
If your question is not covered, the team will be happy to talk it through with you.
What is supported living?
Supported living provides personalised support to people with disabilities or other needs while enabling them to live as independently as possible.
How is supported living different from residential care?
Residential care generally provides accommodation and continuous specialist care in one setting. Supported living is designed around a person’s own home and individual support needs, with independence as the goal.
How do you make sure people are well supported?
MSA’s personal care is registered with the Care Quality Commission. Managers and staff carry out regular quality, health and safety checks and listen carefully to feedback from the people they support.
How are support workers selected?
MSA manages its own recruitment and reference checks, reviews five years of employment history, and looks for people who demonstrate the organisation’s values and the right attitude for care.
Can I ask a question that is not listed here?
Yes. Every situation is different, so the team welcomes questions from individuals, families and professionals by phone or email.
Join the team
Bring compassion, curiosity and care to work.
MSA welcomes enquiries from people interested in support worker, team leader and management opportunities. If you are committed to helping people with diverse and complex needs live more empowered lives, the team would like to hear from you.
Take the next step
Let’s talk about what good support looks like for you.
Email or call the team and we will come back to you, or come and see us — there is no obligation at any stage.
Email us directly
info@msasupportedliving.co.uk
Click the button below and your email app will open with our address ready to go. It helps if you include:
- Your name and phone number
- Who the support is for
- A short note about what you need
How to find us
You’ll find us on Bradford Road in Riddlesden, on the edge of Keighley. Come and say hello — we’re always happy to talk through what support could look like.
Office address
MSA Supported Living
290 Bradford Road
Riddlesden
Keighley, West Yorkshire
BD21 4EB
Privacy and cookies
MSA Supported Living Ltd uses information supplied through enquiries or job applications to respond, provide service information, process recruitment enquiries and maintain necessary records.
Information is protected with secure systems and restricted staff access, retained only as long as needed, and is not sold or shared for marketing. The website uses essential cookies only, not advertising or tracking cookies.
To ask about your UK GDPR rights, email info@msasupportedliving.co.uk. Privacy and cookie information was last updated October 2025.
Whistleblowing and reporting
Concerns about care or integrity within the organisation can be reported confidentially. Reports are taken seriously, acknowledged in line with MSA policies and investigated fairly.
whistleblowing@msasupportedliving.co.uk